Privacy
What Yaya records
To find you better results and to make the service better, Yaya records what you do in it:
- what you search for and how you refine it;
- which products were shown to you, and which you opened, saved, dismissed or put in your bag;
- when you go to a brand's checkout, and what you tell Yaya when you've finished there.
You don't need an account. Yaya recognises your browser with a random identifier stored in a cookie. It doesn't collect your name, email, address or payment details — you give those only to the brand, on the brand's own checkout.
Why
To improve the results Yaya shows you and everyone else, and to produce aggregate insight for brands — for example, how often shoppers ask for something no brand describes well. Brands only ever receive patterns across many shoppers, never anything about an identifiable person.
Commission
Yaya may earn a commission when you buy from a brand you found here. It never affects what you're shown: results are ranked only on how well they fit what you asked for, and no brand can pay to appear.
Deleting your data
You can delete everything Yaya has recorded about this browser at any time.
Who this applies to
This preview serves shoppers in the United States. If you have a question about your data, write to [email protected].